Meta description is a short paragraph that is placed in the HTML code of a webpage. It is a kind of advertising copy that briefly describes the content of your page. The meta description appears under the URL of your page in search engine result pages. It is also known as a snippet and is one of the components of SEO, and SEO is one component of digital marketing.
It is a meta tag, so it is specified in the head section of an HTML document as shown below:
<meta name=“description” content=“description of the webpage.”>
The element “name” tells the search engines about the element of the HTML code, which has been specified. The attribute “content” specifies the content of the element, as shown in the above syntax.
it is a way to provide a short description of the page content in search results. So, it should be optimized for SEO as it has a significant impact on your page’s click-through rate (CTR) in search results.
Some instructions to write optimized meta descriptions are listed below:
- Don’t repeat
- Call to action
- Separate meta description for each page
- Use rich snippets
Meta Description: Syntax;
<head><meta http-equiv=“Content-Type” content=“text/html; charset=windows-1252”>
<title> Web Page Title Example </title>
<meta name = “description” content=“this is meta description example upto 155 characters”>
<p>Welcome to my first web page.</p>